If you’re a consultant, coach, or some kind of solo-preneur who offers some level of professional service to your clients, how do you build your business?
Well, if you watch and listen to all the self-proclaimed marketing gurus, you ‘build your list’ and buy Facebook ads and Google ads. You create and sell digital programs and products that produce an amazing ‘passive income.’
If you’re one of the fortunate consultants for whom that works well, consider yourself lucky. For the rest of us, that whole cyclone of thinking and activity can become what feels like a never-ending black hole of marketing activity that sucks the life out of you and drains your bank account.
Enter Dov Gordon, a consultant who helps his clients build their businesses by becoming what he calls “Under the Radar Leaders” in their industry. The foundation of his philosophy is so simple, it could easily be dismissed if it didn’t work so well!
On this episode, Laura and Dov dig into the space of what it means to purposefully build healthy, long-term, mutually beneficial relationships that facilitate the exchange of products, services, and payment for value. He shares his framework for the 4 Types of networks he builds and helps his clients build to facilitate the growth of the work each member is doing.
He shares his experiences and lessons learned over the course of his own professional career, going from the point of “not knowing what I didn’t know…” to consciously understanding his process, discerning what worked and why, what didn’t and why, and making course corrections along the way.
If you’re in any kind of consulting business – where what you offer is your expertise and experience – you have to listen to this episode!
Dov’s Bio
Dov Gordon helps consultants and experts get ideal clients. Consistently.
There are millions and millions of consultant/coaches who are really good at what they do. But they’re not charismatic guru types. And they never want to be.
They LOVE their work. And all they want is a consistent flow of great clients. Clients who value their expertise, AND who value who they are as people. And pay them well for it.
Dov and his small team take a tactic-agnostic approach. They help you build a strong strategic foundation and to apply to it to build a simple, client-getting system that is best for YOU.
Dov has been a guest on The Art of Charm, John Jantch’s Duct Tape Marketing podcast, Jeff Goins’s podcast and dozens of others.
You can learn more about Dov’s work at https://ProfitableRelationships.com
Connect with Dov and Other Resources:
Get a quick free training: https://profitablerelationships.com/laura
Facebook: https://www.facebook.com/ConsistentFlowOfClients/
LinkedIn: https://www.linkedin.com/in/dovgordon/
Twitter: https://twitter.com/DovGordon
Instagram: https://www.instagram.com/dovgordon/
YouTube: https://youtube.com/c/DovGordon1
Great discussion and some real gold in there!
Thank you, Ian, for taking the time to listen and share your feedback. Yes, there is gold in there!!! Blessed to have had Dov as a guest.