We’ve talked some about having an awareness of our strengths. I wonder, have you explored this for yourself? If I were to meet you today, and asked you the question: What are your strengths? Could you answer without hesitation?
If you hesitate, I encourage you to spend some time in exploration, as understanding this about yourself will have tremendous benefits throughout your life.
What does knowing one’s strengths have to do with strategy? Well, it allows one to leverage one’s assets, and to do so strategically. It’s one of the keys to success, in that you know who you are, what you have to offer, what your areas of expertise are, and that enables you to build on those assets to move yourself, your team, and your organization forward.
This also allows you to leverage your influence. My leading strength is as a strategist and one of my areas of expertise is in communication. When I combine the two, and develop strategic communication plans, I am able to leverage a strength, with an area of expertise, which allows me to expand my influence. Were I to attempt to function in the say way in another area, say finance or engineering, well…it would be somewhat laughable, as those are not my areas of expertise.
So, learn about yourself so you can leverage your strengths and expand your influence. This, in turn, will allow you to embrace risk more easily, because you have a solid foundation from which to begin.
Think about prominent, successful figures in business who have done this…Rupert Murdoch — made his name in Australia with newspapers and this is how he moved into the US media market, with Fox Broadcasting and the Wall Street Journal. Steve Jobs — so well known for his time at the helm of Apple, also used his technological expertise and intuition about what viewers were looking for when he moved Pixar into the spotlight.
The business world and history are full of similar stories. The question is, what is your story?
Who are what are your most valuable assets and how can you invest in them and deploy them to expand your influence and propel yourself forward?
